Campaign brand design for the Department for Education to encourage fostering in the North East of England.

Tasked with creating a visual identity that promoted a sense of inclusivity and welcoming, to boost the confidence of potential carers by showing that they are valued.

The approach to the word mark was to highlighted the care of fostering, whilst also championing the locality of the campaign. By inspiring this pride of potential carers to take action in helping children in their area, this would provide a route for carers to find confidence in their ability and the campaign as one that could they could trust to partner with. 

More info on the campaign can be found on their website fosterwithnortheast.org.uk