LinkedIn content campaign for the launch of Adobe Firefly.

Tasked with leading the design and approach to build awareness on the abilities of the tool and how Firefly can be harnessed in the creative process of designers and communicators.

I wanted to develop content that position Adobe as someone who is on the creators side and Firefly could be trusted by users as their AI generation partner. In the beta stage of the launch, the emotional drive would be to get users to have fun and experiment. I felt using the power of humour-led memes was a good place where we could set the tone for users to be playful with the software to encourage experimentation and exploration. This tone also allowed use to position the client as someone who understands the challenges of the designer and could provide solutions with Firefly.